[KPCC] The battle heats up over billboards in Los Angeles city parks
Aug. 23, 2011 |
Katherine Butler
Welcome to the battle over billboards in Los Angeles city parks.
Could our city parks really be filled with dazzling billboards and
distracting advertisements crowding park benches, picnic tables, and
fence space? A law exists against using public space for signage.
However, citing cutbacks, the Parks and Recreation
(corr: Recreation and Parks) Commission is looking
into ways for corporations to “donate” money in exchange for
advertising space in the city parks. In fact, some have accused the city
of actually selling public space to advertisers.
Last year, the city almost allowed super graphics from Warner Brothers 3-D movie “Yogi Bear” to
populate
“fences, shelters, picnic tables, trash cans, light standards,
walkways, and other structures in Holmby Park, Pan Pacific Rec Center,
and Lake Balboa Park.” After a public outcry, the plan was delayed and
ultimately canned after the movie's premiere date passed.
The opposition to such ads has quickly grown. KCET launched an in-depth investigation of billboards in public spaces. (
See their report here.) Meanwhile, the nonprofit Friends of Griffith Park has stepped up to the plate as the voice of public concern.
Recently, we spoke with Bernadette Soter, a founding board member of
Friends of Griffith Park and current vice president of outreach for the organization. She answered the questions below.
There was a hearing on August 9th where the Planning and Land
Use Management Committee (PLUM) of the L.A. City Council heard plans
for a proposed new sign ordinance containing a provision for
“comprehensive sign programs.” What happened at this hearing?
"LA City Council is moving ahead with revisions to the existing sign
ordinance, but whether or not those revisions will permit commercial
signing in parks and city-owned spaces remains to be seen. The proposals
have been advanced outside of public view. The public is now learning
of them and is beginning to speak out."
Why exactly is Friends of Griffith Park opposed to the idea? Is it an aesthetic reason?
"If successful, this radical re-writing of our sign laws will not
only alter the purpose of our parks, it will expose the people who use
them — especially kids — to commercial exploitation. The children who
play in our parks should not be offered up as marketing targets. Parks
are retreats from our urban milieu and the relentless drumbeat of
commerce. They are also a core city service and do not exist to generate
revenue. Not to mention, there is language general enough
to allow digital signage."
Read the rest of this important article at KPCC's website.