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Yep, this is the EPA label for the new Nissan Leaf.
Comparing fuel cost? For us old-school-internal-combustion-engine-types, $1,617 is the estimated annual fuel cost based on a given number of miles and fuel price, which are listed lower on the label (15,000 miles per year and $2.80 per gallon for this example).
As for the first production run being "sold out" at 20,000 units, a better phrase might be "reserved out" as customers would have to accept delivery at a 100% level. Between 50% to 80% acceptance might be more in line with industry expectations.